Categorie archief: Living

Fontys ILS Coolhunt update April ’14

Every 5 weeks a few students from Fontys International Lifestyle Studies come together with their Coolhunt-lecturers to brainstorm on all signs of the time. What are the signals worth analyzing and what do we learn about the developing mentalities worldwide?

Constructed by Desiree Laureijssen,Talisa Ong, Madeleine van Wettum and Fleur Stiels. Supervised by Ingeborg Bruinewoud. Written by Fleur Stiels

Once again gathering in the ‘House of Creative Concepts’ in the Spoorzone in Tilburg, it was the perfect moment for sharing international findings and coolhunts: all students had just returned from their study tour to Copenhagen and New York. This was thus a great way to start our third gathering and to discuss all the signs we had found.

First, the Copenhagen coolhunts came up. Mostly, our findings consisted of shops which were selling local handcrafted creations and places in the city which were set up to encourage meetings with other citizens. Most of these shops and meeting places could be found in the upcoming city area Vesterbro. Shops with local handcrafted goods such as Handcrafted Copenhagen and the ceramics selling shop Priip are neat examples of shops where pure craftmanship is being sold.

An example of an alternative Copenhagen meeting place is Foderbrættet, a restaurant that was inspired by other Hot Dog Gourmet restaurants in London and Los Angeles. Here you can get luxurious hot dogs and sausages, all dished up in a very hipster-looking way and share these with other guests, while enjoying a fancy cocktail or a glass of champagne. According to owner Micheal José it’s the perfect men cave for everyone (and not just men). Another interesting meeting place was Bynes Forlag, a little discrete publisher café where authors were able to work on their books (which were published by the publishing house Bynes Forlag of course) and get inspiration by everyone who would like to have a quick stop at the café.

Luxurious hot dogs, salads and fancy cocktails at Foderbrættet, everybody's men cave.

Luxurious hot dogs, salads and fancy cocktails at Foderbrættet, everybody’s men cave.

While talking about signals like these, it was inevitable that Dutch signals were brought up as well. Both of these signals contained both the handcrafting factor and the meeting factor. Hutspot Amsterdam is a place like that. It’s some sort of café where guests can eat and drink, but there’s also plenty of room for creatives and designers in the Hutspot Store to show their creations.
Crafts&Co in Maastricht is a similar concept. Here designers can rent a table and display their goods, while there is also the possibility to talk to the designers when they are there and to get a nice cup of tea with an organic muffin.

Video showing the diversity of Crafts & Co

While talking about all these authentic signs, we couldn’t help but switch over to the more technological signs we had gathered. While discussing these signs we came to the conclusion that many people still have a hard time adjusting to all the technological developments around them and accepting the possibilities all these developments are giving us. An article of the Los Angeles Times stated that a woman was attacked in a bar after she refused to take off her Google Glass. The people who attacked her weren’t happy with the fact that the woman was able to film those people whenever she wanted to. People who are wearing Google Glass are more often mentioned as ‘Glassholes‘, since many people wearing the Glass are expected to completely ignore the outside world because they are constantly being busy with their Google Glass. Wether you like to discuss this subject or not, it is a fact that technological developments will change our everyday life.

A video showing the ‘unwanted side effects’ of Google Glass

Technological improvements are often meant to improve and simplify our lives, but there always have to be improvements that don’t have those same intentions. For example, Nevermind, a horror adventure game which uses so-called biofeedback to intensify the game. In other words, this game knows when you’re scared and gets even scarier. The biofeedback element detects your heart rate variability while playing and the game will automatically respond to you and your increasing heart rate, which makes it even more horrifying to play. Another example of “scary” technological improvements is Labyrinth Psychotica, an virtual-reality outfit which gives you the chance to experience a pshychosis. Not a very pleasing experience, I assume.

The Nevermind video game knows how to shit your pants!

The virtual-reality outfit which gives you the chance to experience a pshychosis

The virtual-reality outfit which gives you the chance to experience a pshychosis

While discussing these fearful concepts, the coolhunts found in New York came in handy too. Since the 9/11 attack, New York keeps an eye open for all kinds of terrorism. Even worse: the citizens of the Big Apple are constantly informed of all the bad things that might happen. Metro tickets with slogans as ‘If you see an unattented package, don’t assume it was left by accident’ and ‘Surf this train and this ride could be your last’ and posters with questions directed to the society about teenage pregnancy are scattered around the city. It almost seems as if the government is trying to scare their inhabitants on purpose, to keep them in fear and to force them to always be aware.

New York citizens are constantly informed of all the bad things that might happen

New York citizens are constantly informed of all the bad things that might happen

Discussing all these heavy subjects, we thought it would be nice to get back to a more positive subject again. In this case: bees. 2014 is supposed the be the year of the bees, especially when you take a look at all the recent movements on how to save the bees. Bees are considered to be a very important factor of our human lives, sadly the greatest part of society doesn’t get that. Bees contain the balance between flora and fauna, which automatically contains our human’s lives balance. Small trends such as Urban Beekeeping are becoming more and more popular for many people. While more people are going to live in the city, the urban areas could be a very interesting place for bees to stay and live as well. In the meantime, big organizations such as Philips are designing urban beehives, to give the Urban Beekeeping a more sexy feeling and look.

Philips makes Urban Beekeeping sexy again!

Philips makes Urban Beekeeping sexy again!

It’s a fact, bees are not only keeping us alive, but they are gratifying to collaborate with as well. Portuguese designer Susana Soares has developed a device for detecting cancer using trained bees and Canadian artist Aganetha Dyck collaborates with bees to create sculptures that explore the relationship between humans and bees. Looking at all kind of signals showing the importance of bees, you indeed have to admit that 2014 is supposed to be the year of the bees.

The last cluster we created consisted of all kind of coolhunts which made life easier and more fun. For example the Chineasy illustrations by ShaoLan Hsueh. These illustrations will teach you how to understand basic Chinese characters.

Chineasy makes it easier to remember and recognise Chinese characters

Chineasy makes it easier to remember and recognise Chinese characters

Or The Hitch, a platform just like AirBnB, which helps you find attractive and affordable wedding venues, which, apparently, is very troublesome to find. And ofcourse the Spritz app, the app that can help you to read up to 1000 words a minute. The concept of Spritz is very simple, but also very effective. The app shows you one word of a sentence at a time, displaying the words by quick speed. You can adjust your reading speed, so you can improve your own reading skills. In the beginning the high speed might look inconvenient to your eyes, but by practicing you should be able to handle the fast reading speed.

The Spritz app teaches people how to read faster – up to 1000 words a minute

Thank you for reading and next time we will be back with a new update!


Fontys ILS Coolhunt Update January ’14

Every 5 weeks a few students from Fontys International Lifestyle Studies come together with their Coolhunt-lecturers to brainstorm on all signs of the time. What are the signals worth analyzing and what do we learn about the developing mentalities worldwide?

Constructed by Camiel Willems, Desiree Laureijssen, Fleur Stiels, Lidy Ubaghs and Nathalie de Korver. Supervised and written by Ingeborg Bruinewoud.

As we started our brainstorm in Fontys’ creative hub ‘House of Creative Concepts’ in the Spoorzone in Tilburg where a former industrial area now is used to boost innovation to give space to startups, creatives and the students from our own school, we couldn’t skip the topic ‘education’. Fontys made plans to move the whole ‘Academy for Creative Industries’ to this area but unfortunately the plans were canceled two months ago.
When we come to think of the future for education, it might not even be such a bad decision. Since Sir Ken Robinson’s speech on how schools kill creativity the debate on how to radically change our educational system hasn’t stopped.
One of the main themes we found during our brainstorm was ‘everything personalized‘, a term that is applicable to a lot of different fields, education and learning being one of them. Thanks to the digitalization learning has become less of a commodity and more reachable to everyone. Online you can learn what you want to learn in stead of the ‘collateral damage’ some of the subjects during your education are. See for example the collaboration between Khan Academy and Comcast ‘to bring free education content to those who need it most or can barely afford it’.
The possibility to ‘zapp’ between interests and combine your own education program outside of the school building will highly improve a hybrid education type in which the classroom will be flipped, learning will take place online and offline and will always be catered to your personal needs. In five years the classroom will learn you:

‘Personalized Learning: Future Technology Prediction from IBM’

Besides that learning will become more visual, whereas info graphics talk to us faster and clearer than a teacher ever could. Or books telling the stories a teacher rather wouldn’t:

‘Het Grote Sexboek by Studio Julliette Schraauwers’

But in the end education can’t get more personalized than when it is chosen by the student. The institutionalized school-building indeed doesn’t have to be center of learning in the future. Definitely not when 13 year-old Logan Laplante inspires other kids to hack education the way he does:

Logan LaPlante at TEDxUniversityofNevada

Or what about the gamification we see as part of education in schools, but also to let people outside learn through experiences? The Dutch society for community-workers is fed up with the amount of violence they come in contact with during their work on for example an ambulance and are planning to launch an interactive experience game. Or to understand people that suffer from dementia better through the Into D’mentia experience installation.
Experiencing time always was quantified by hours, seconds and clocks, forgetting that time can be experienced subjectively due to context and its receiver. Durr will vibrate every five minutes and make you aware of the passing of time but not giving you the exact time. It’s up to you what you do with it. Another way of experiencing time is by smell where Scent Rhythm Watch maps fragrances in sequence with the body’s circadian cycle; waking up, being active, relaxing and sleeping. For every state the watch will release a fragrance selected for that time of day. What’s better than waking up with the smell of coffee in the morning?

Blended senses

Blended senses

Of course learning and experience changes with technology’s development. We’ve seen a lot of ‘Blended Senses‘ examples coming across the last few weeks. Last year IBM published their annual ‘5 in 5‘ about senses. And indeed within a years change digital taste buds will help you eat smarter, you can taste the food you see on TV and computers already have a sense of smell. Multi-sense experiences are becoming more and more important says  Jinsop Lee:

‘Jinsop Lee: Design for all 5 senses TEDx’

Letting kids just sit in front of a screen bothers a lot of parents and developers. Tactility is an important part of developing (motor) skills in human beings. That is why Disney Research has developed a 3D Tactile TouchScreen. Or what about an interactive touchscreen on a water surface?
The other way around: scientists from Cleveland Veterans Affairs Medical Center have created sensors that help restore natural sensation within prosthesis through nerve stimulation. Now robotic parts of a human-exoskeleton can feel as well.
Also our sight can be manipulated as we saw last year with the invincibility cloak and more recently with the Invisible Bike Helmet (although that one doesn’t stay invisible…).

The Invisible Bicycle Helmet

SickWeather Map

Personalized Health

Technology will help us to get more personalized healthcare too in the future. We can wear our own defibrillator, or even live without a heart. Wearables will help to quantify ourselves more and more, wearing Wristify to heat or cool our body and check our SickWeather app for the sickness forecast and where to stay away. In stead of symptom treatment, we will more and more move towards addressing the cause. Where ‘upstream healthcare‘ starts with taking a critical look at the buildings we stay in.

Last but not least, one of our special lecturers Carl Rohde once said that ‘sleep is the new sex’, living in stress society with a growing need for relaxing moments. The topic sleep got a lot of attention in press lately: more people start experimenting with alternative sleeping cycles like polyphasic sleep  or monitor, map and improve the way we sleep and wake up. Maybe Russell Foster’s TEDx talk on sleeping got mainstream viral by now.

Meta-insight: we might check our rich sources everyday and try to map movements in the present towards the future. We do have to stay self-aware and critical. Are those TEDx talks and predictions we hear and read about trustworthy? Can we copy and use those insights? 

‘New perspectives – What’s wrong with TED talks? Benjamin Bratton’

Next month we will be back with a new update!

Paris trip,

Wander, wonder & hunt for trends
tekst en foto’s Maud van de Wiel

De kickoff van het eerste blok voor de tweedejaars begon super inspirerend! Meteen in een bus richting Parijs om de ratio even thuis te laten en af te gaan op je intuïtie.

Het programma? Een bezoek aan vakbeurs Maison & Objet (interieur) en het lopen van routes met winkels, musea en vernieuwende wijken. Je laten inspireren door een wereldstad met een eigen cultuur. La vie est belle!

Interior & design for professionals
Maison et Objet is een van de belangrijkste vakbeurzen ter wereld op het gebied van woondecoratie die twee keer per jaar plaats vindt. Warenhuizen, retailketens, stylisten en trendwatchers komen hierheen om de nieuwste collecties te bekijken en in te kopen voor het nieuwe seizoen. Wij hadden een paar uur de tijd om rond te kijken op deze enorme beurs en op zoek te gaan naar vernieuwingen. Het Parijse trendbureau Nelly Rodi nam zelfs even de tijd om zichzelf voor te stellen.

Terug naar de essentie van het leven: thema in één van de trendpresentaties van Maison & Objet

ILS explorers


The city is ours!
Na het beursbezoek vertrokken we naar het centrum om ons vervolgens twee dagen lang te laten onderdompelen in de stad. Iedere student koos voor een route die hem of haar het meest lag in de categorieën architectuur, design en appearance. Met in alle routes musea, winkels, hippe horeca en opkomende buurtjes. De hotspots werden geobserveerd aan de hand van de verfrissende technieken uit ‘How to be an explorer of the World’ van Keri Smith. Op zoek gaan naar onopvallende dingen, geuren registreren of in de rol van een detective kruipen en gesprekken afluisteren. Afgaan op je gevoel!

Concept stores Merci en L’Eclaireur


Jaloersmakende inspiration wall van Marc Jacobs, onderdeel van de expo Louis Vuitton in Musée des Arts Décoratifs , nieuwe concepten in Rue des Martyrs in opkomende wijk SoPi en de indrukwekkende architectuur  van Musée du Quai Branly. (foto’s Erica Bol)

Food for thought
De Parijstrip is de start voor een blok dat in het teken staat van intuïtief trendwatchen. De inspiratie die hier is vergaard, komt terug in de trendprognoses die deze studenten later in het blok gaan presenteren aan hun opdrachtgevers. Benieuwd naar het resultaat!

Verse designinspiratie uit Milaan

Tekst Maud van de Wiel

Milaan eind april is het walhalla voor design lovers. Vanuit de hele wereld komen brands, fabrikanten, stylisten, journalisten en andere professionals of liefhebbers en masse naar de Italiaanse stad van mode en design. Hier worden de nieuwste producten en complete collecties gepresenteerd op de grootste vakbeurs ter wereld op het gebied van interieurontwerp: Salone del Mobile.

Jonge ontwerpers downtown

Maar eigenlijk is het jaarlijks groeiende downtown programma veel interessanter. Door de hele stad strijken op honderden locaties jonge ontwerpers en hippe merken neer die met innovatieve presentaties en installaties hun creativiteit tonen aan het publiek. Ieder jaar is het weer spannend welke wijk nu weer the place to be is!

Anja & Maud naar Milaan

Anja en Maud bezochten twee weken geleden de bruisende stad om contacten te leggen voor jullie met het werkveld en inspiratie op te doen op het gebied van living, food, leisure en lifestyle in het algemeen. In de trendy area Lambrate liepen we zelfs tweedejaars student Anke tegen het lijf!

We delen een aantal hoogtepunten met jullie. Als je nu al denkt, hier moet ik volgend jaar bij zijn: laat het ons dan weten. Milaan is vliegensvlug volgeboekt in deze periode! Samenvattend: fluor, fluor, fluor, koper, nog steeds eco, ambachtelijke foodconcepten, en revivals van oude klassiekers op een nieuwe manier.

De hoogtepunten uit Milaan

We spotten een aantal producten dat een bijzondere mix in zich had van oude klassiekers in een nieuwe tijd. Boven het dressoir van Boffi prijkte zelfs de titel f* the classics. Check ook de Milan hipsters die zo uit een jaren twintig film gelopen lijken te zijn!

Foto’s Maud van de Wiel – Rossana or Landi  en Fratelliboffi 

Fluor all over! In veel kleurkaarten is fluor te vinden, niet zoals in de jaren tachtig allemaal bij elkaar, maar 1 fluor gecombineerd met neutralen bijvoorbeeld. Het Nederlandse duo Scholten & Baijings zou je ondertussen wel autoriteit op het gebied van fluor kunnen noemen! Ze deden een indrukwekkend project voor Mini.


Producten die een mix van Arabische en Westerse stijlelementen bevatten zijn nog steeds belangrijk.

Foto’s: Carwan Gallery en Maud van de Wiel Arabisch Praatje en Carwan Gallery

Het altijd strakke en cleane Vitra valt op door hun typerende styling dit jaar. Je zou het een beetje retro kitch kunnen noemen.

Foto’s: Maud van de Wiel

Ikea verrast met een enorm grote loods vol nieuwe producten van hun designcollectie PS. Ook de nieuwe productlijn van televisies wordt getoond. De hele stad hangt vol Ikea, je kunt er niet omheen. En eerlijk is eerlijk, ze hebben het weer eens supergoed gedaan!

Foto’s: Maud van de Wiel 

De lamp die bellen blaast van het Zweedse label Front was een van de juweeltjes in haar eenvoud!

Op het gebied van food gaat het nog steeds over conserveren, ambachtelijk en puur. Oja en het moet dan ook wel echt lekker smaken!

Foto’s: Maud van de Wiel

Een inmense stand van sodastream die een systeem hebben bedacht om petflessenafval tegen te gaan.

Foto’s: Maud van de Wiel

Behalve fluor is er ook wat aan de hand met koper. We zagen talloze voorbeelden in verlichting, meubels, objecten , etc.. Hier zie je twee voorbeelden van de koning van het koper Tom Dixon.

Foto’s: Maud van de Wiel

International Lifestyle Studies inspireert vanuit ‘Total Transparency’ op Domein Dialoog Dag 2012

Door: Natascha van den Meijdenberg

Op donderdag 5 april 2012 vindt de 2e editie van de Domein Dialoog Dag  van International Lifestyle Studies plaats aan de Academy for Creative Industries in Tilburg. Daarmee wordt vervolg gegeven aan de succesvolle 1e editie van 3 maart 2011 waarbij nadere kennismaking tussen de opleiding en de lifestyle sectoren (sport & bewegen, voeding, gezondheid, vrije tijd, wonen, mode & uiterlijk) plaatsvond dankzij het programma ‘reallife facebook & inspire your future boss’.

Met een jaarlijks terugkerende Domein Dialoog Dag wil de opleiding platform bieden voor conceptontwikkelaars, trendwatchers en andere relaties uit de 6 lifestyle sectoren. Dit om nieuwe ontmoetingen en inspiratie op te doen en natuurlijk de dialoog met elkaar en studenten en docenten van International Lifestyle Studies aan te gaan.

Inhoud programma Domein Dialoog Dag 2012

Dit jaar biedt de opleiding nieuwe inzichten vanuit de trend ‘Total Transparency’. Volgens gastspreker en trendwatcher Farid Tabarki (eigenaar Studio Zeitgeist en genomineerd voor trendwatcher 2012) moeten we bij het invullen van onze businessmodellen rekening houden met een wereld die transparanter wordt.

Wat houdt deze trend in voor uw bedrijf en bedrijfsvoering? Welke vertalingen geven studenten International Lifestyle Studies eraan in de vorm van creatieve concepten vanuit de discipline als ‘social beings’ en ‘ world wanderers’? U ontdekt ze in de geheime kamers van International Lifestyle Studies. En tenslotte, wat is de rol van social media in het kader van Total Transparancy en welke mogelijkheden biedt het open Stage podium?


U bent van harte welkom op de Domein Dialoog Dag op 5 april 2012. Klik hier om u aan te melden.