Categorie archief: Health

Fontys ILS Coolhunt update April ’14

Every 5 weeks a few students from Fontys International Lifestyle Studies come together with their Coolhunt-lecturers to brainstorm on all signs of the time. What are the signals worth analyzing and what do we learn about the developing mentalities worldwide?

Constructed by Desiree Laureijssen,Talisa Ong, Madeleine van Wettum and Fleur Stiels. Supervised by Ingeborg Bruinewoud. Written by Fleur Stiels

Once again gathering in the ‘House of Creative Concepts’ in the Spoorzone in Tilburg, it was the perfect moment for sharing international findings and coolhunts: all students had just returned from their study tour to Copenhagen and New York. This was thus a great way to start our third gathering and to discuss all the signs we had found.

First, the Copenhagen coolhunts came up. Mostly, our findings consisted of shops which were selling local handcrafted creations and places in the city which were set up to encourage meetings with other citizens. Most of these shops and meeting places could be found in the upcoming city area Vesterbro. Shops with local handcrafted goods such as Handcrafted Copenhagen and the ceramics selling shop Priip are neat examples of shops where pure craftmanship is being sold.

An example of an alternative Copenhagen meeting place is Foderbrættet, a restaurant that was inspired by other Hot Dog Gourmet restaurants in London and Los Angeles. Here you can get luxurious hot dogs and sausages, all dished up in a very hipster-looking way and share these with other guests, while enjoying a fancy cocktail or a glass of champagne. According to owner Micheal José it’s the perfect men cave for everyone (and not just men). Another interesting meeting place was Bynes Forlag, a little discrete publisher café where authors were able to work on their books (which were published by the publishing house Bynes Forlag of course) and get inspiration by everyone who would like to have a quick stop at the café.

Luxurious hot dogs, salads and fancy cocktails at Foderbrættet, everybody's men cave.

Luxurious hot dogs, salads and fancy cocktails at Foderbrættet, everybody’s men cave.

While talking about signals like these, it was inevitable that Dutch signals were brought up as well. Both of these signals contained both the handcrafting factor and the meeting factor. Hutspot Amsterdam is a place like that. It’s some sort of café where guests can eat and drink, but there’s also plenty of room for creatives and designers in the Hutspot Store to show their creations.
Crafts&Co in Maastricht is a similar concept. Here designers can rent a table and display their goods, while there is also the possibility to talk to the designers when they are there and to get a nice cup of tea with an organic muffin.


Video showing the diversity of Crafts & Co

While talking about all these authentic signs, we couldn’t help but switch over to the more technological signs we had gathered. While discussing these signs we came to the conclusion that many people still have a hard time adjusting to all the technological developments around them and accepting the possibilities all these developments are giving us. An article of the Los Angeles Times stated that a woman was attacked in a bar after she refused to take off her Google Glass. The people who attacked her weren’t happy with the fact that the woman was able to film those people whenever she wanted to. People who are wearing Google Glass are more often mentioned as ‘Glassholes‘, since many people wearing the Glass are expected to completely ignore the outside world because they are constantly being busy with their Google Glass. Wether you like to discuss this subject or not, it is a fact that technological developments will change our everyday life.


A video showing the ‘unwanted side effects’ of Google Glass

Technological improvements are often meant to improve and simplify our lives, but there always have to be improvements that don’t have those same intentions. For example, Nevermind, a horror adventure game which uses so-called biofeedback to intensify the game. In other words, this game knows when you’re scared and gets even scarier. The biofeedback element detects your heart rate variability while playing and the game will automatically respond to you and your increasing heart rate, which makes it even more horrifying to play. Another example of “scary” technological improvements is Labyrinth Psychotica, an virtual-reality outfit which gives you the chance to experience a pshychosis. Not a very pleasing experience, I assume.

The Nevermind video game knows how to shit your pants!

The virtual-reality outfit which gives you the chance to experience a pshychosis

The virtual-reality outfit which gives you the chance to experience a pshychosis

While discussing these fearful concepts, the coolhunts found in New York came in handy too. Since the 9/11 attack, New York keeps an eye open for all kinds of terrorism. Even worse: the citizens of the Big Apple are constantly informed of all the bad things that might happen. Metro tickets with slogans as ‘If you see an unattented package, don’t assume it was left by accident’ and ‘Surf this train and this ride could be your last’ and posters with questions directed to the society about teenage pregnancy are scattered around the city. It almost seems as if the government is trying to scare their inhabitants on purpose, to keep them in fear and to force them to always be aware.

New York citizens are constantly informed of all the bad things that might happen

New York citizens are constantly informed of all the bad things that might happen

Discussing all these heavy subjects, we thought it would be nice to get back to a more positive subject again. In this case: bees. 2014 is supposed the be the year of the bees, especially when you take a look at all the recent movements on how to save the bees. Bees are considered to be a very important factor of our human lives, sadly the greatest part of society doesn’t get that. Bees contain the balance between flora and fauna, which automatically contains our human’s lives balance. Small trends such as Urban Beekeeping are becoming more and more popular for many people. While more people are going to live in the city, the urban areas could be a very interesting place for bees to stay and live as well. In the meantime, big organizations such as Philips are designing urban beehives, to give the Urban Beekeeping a more sexy feeling and look.

Philips makes Urban Beekeeping sexy again!

Philips makes Urban Beekeeping sexy again!

It’s a fact, bees are not only keeping us alive, but they are gratifying to collaborate with as well. Portuguese designer Susana Soares has developed a device for detecting cancer using trained bees and Canadian artist Aganetha Dyck collaborates with bees to create sculptures that explore the relationship between humans and bees. Looking at all kind of signals showing the importance of bees, you indeed have to admit that 2014 is supposed to be the year of the bees.

The last cluster we created consisted of all kind of coolhunts which made life easier and more fun. For example the Chineasy illustrations by ShaoLan Hsueh. These illustrations will teach you how to understand basic Chinese characters.

Chineasy makes it easier to remember and recognise Chinese characters

Chineasy makes it easier to remember and recognise Chinese characters

Or The Hitch, a platform just like AirBnB, which helps you find attractive and affordable wedding venues, which, apparently, is very troublesome to find. And ofcourse the Spritz app, the app that can help you to read up to 1000 words a minute. The concept of Spritz is very simple, but also very effective. The app shows you one word of a sentence at a time, displaying the words by quick speed. You can adjust your reading speed, so you can improve your own reading skills. In the beginning the high speed might look inconvenient to your eyes, but by practicing you should be able to handle the fast reading speed.


The Spritz app teaches people how to read faster – up to 1000 words a minute

Thank you for reading and next time we will be back with a new update!

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Fontys ILS Coolhunt Update January ’14

Every 5 weeks a few students from Fontys International Lifestyle Studies come together with their Coolhunt-lecturers to brainstorm on all signs of the time. What are the signals worth analyzing and what do we learn about the developing mentalities worldwide?

Constructed by Camiel Willems, Desiree Laureijssen, Fleur Stiels, Lidy Ubaghs and Nathalie de Korver. Supervised and written by Ingeborg Bruinewoud.

As we started our brainstorm in Fontys’ creative hub ‘House of Creative Concepts’ in the Spoorzone in Tilburg where a former industrial area now is used to boost innovation to give space to startups, creatives and the students from our own school, we couldn’t skip the topic ‘education’. Fontys made plans to move the whole ‘Academy for Creative Industries’ to this area but unfortunately the plans were canceled two months ago.
When we come to think of the future for education, it might not even be such a bad decision. Since Sir Ken Robinson’s speech on how schools kill creativity the debate on how to radically change our educational system hasn’t stopped.
One of the main themes we found during our brainstorm was ‘everything personalized‘, a term that is applicable to a lot of different fields, education and learning being one of them. Thanks to the digitalization learning has become less of a commodity and more reachable to everyone. Online you can learn what you want to learn in stead of the ‘collateral damage’ some of the subjects during your education are. See for example the collaboration between Khan Academy and Comcast ‘to bring free education content to those who need it most or can barely afford it’.
The possibility to ‘zapp’ between interests and combine your own education program outside of the school building will highly improve a hybrid education type in which the classroom will be flipped, learning will take place online and offline and will always be catered to your personal needs. In five years the classroom will learn you:


‘Personalized Learning: Future Technology Prediction from IBM’

Besides that learning will become more visual, whereas info graphics talk to us faster and clearer than a teacher ever could. Or books telling the stories a teacher rather wouldn’t:


‘Het Grote Sexboek by Studio Julliette Schraauwers’

But in the end education can’t get more personalized than when it is chosen by the student. The institutionalized school-building indeed doesn’t have to be center of learning in the future. Definitely not when 13 year-old Logan Laplante inspires other kids to hack education the way he does:


Logan LaPlante at TEDxUniversityofNevada

Or what about the gamification we see as part of education in schools, but also to let people outside learn through experiences? The Dutch society for community-workers is fed up with the amount of violence they come in contact with during their work on for example an ambulance and are planning to launch an interactive experience game. Or to understand people that suffer from dementia better through the Into D’mentia experience installation.
Experiencing time always was quantified by hours, seconds and clocks, forgetting that time can be experienced subjectively due to context and its receiver. Durr will vibrate every five minutes and make you aware of the passing of time but not giving you the exact time. It’s up to you what you do with it. Another way of experiencing time is by smell where Scent Rhythm Watch maps fragrances in sequence with the body’s circadian cycle; waking up, being active, relaxing and sleeping. For every state the watch will release a fragrance selected for that time of day. What’s better than waking up with the smell of coffee in the morning?

Blended senses

Blended senses

Of course learning and experience changes with technology’s development. We’ve seen a lot of ‘Blended Senses‘ examples coming across the last few weeks. Last year IBM published their annual ‘5 in 5‘ about senses. And indeed within a years change digital taste buds will help you eat smarter, you can taste the food you see on TV and computers already have a sense of smell. Multi-sense experiences are becoming more and more important says  Jinsop Lee:


‘Jinsop Lee: Design for all 5 senses TEDx’

Letting kids just sit in front of a screen bothers a lot of parents and developers. Tactility is an important part of developing (motor) skills in human beings. That is why Disney Research has developed a 3D Tactile TouchScreen. Or what about an interactive touchscreen on a water surface?
The other way around: scientists from Cleveland Veterans Affairs Medical Center have created sensors that help restore natural sensation within prosthesis through nerve stimulation. Now robotic parts of a human-exoskeleton can feel as well.
Also our sight can be manipulated as we saw last year with the invincibility cloak and more recently with the Invisible Bike Helmet (although that one doesn’t stay invisible…).


The Invisible Bicycle Helmet

SickWeather Map

Personalized Health

Technology will help us to get more personalized healthcare too in the future. We can wear our own defibrillator, or even live without a heart. Wearables will help to quantify ourselves more and more, wearing Wristify to heat or cool our body and check our SickWeather app for the sickness forecast and where to stay away. In stead of symptom treatment, we will more and more move towards addressing the cause. Where ‘upstream healthcare‘ starts with taking a critical look at the buildings we stay in.

Last but not least, one of our special lecturers Carl Rohde once said that ‘sleep is the new sex’, living in stress society with a growing need for relaxing moments. The topic sleep got a lot of attention in press lately: more people start experimenting with alternative sleeping cycles like polyphasic sleep  or monitor, map and improve the way we sleep and wake up. Maybe Russell Foster’s TEDx talk on sleeping got mainstream viral by now.

Meta-insight: we might check our rich sources everyday and try to map movements in the present towards the future. We do have to stay self-aware and critical. Are those TEDx talks and predictions we hear and read about trustworthy? Can we copy and use those insights? 


‘New perspectives – What’s wrong with TED talks? Benjamin Bratton’

Next month we will be back with a new update!

International Lifestyle Studies inspireert vanuit ‘Total Transparency’ op Domein Dialoog Dag 2012

Door: Natascha van den Meijdenberg

Op donderdag 5 april 2012 vindt de 2e editie van de Domein Dialoog Dag  van International Lifestyle Studies plaats aan de Academy for Creative Industries in Tilburg. Daarmee wordt vervolg gegeven aan de succesvolle 1e editie van 3 maart 2011 waarbij nadere kennismaking tussen de opleiding en de lifestyle sectoren (sport & bewegen, voeding, gezondheid, vrije tijd, wonen, mode & uiterlijk) plaatsvond dankzij het programma ‘reallife facebook & inspire your future boss’.

Met een jaarlijks terugkerende Domein Dialoog Dag wil de opleiding platform bieden voor conceptontwikkelaars, trendwatchers en andere relaties uit de 6 lifestyle sectoren. Dit om nieuwe ontmoetingen en inspiratie op te doen en natuurlijk de dialoog met elkaar en studenten en docenten van International Lifestyle Studies aan te gaan.

Inhoud programma Domein Dialoog Dag 2012

Dit jaar biedt de opleiding nieuwe inzichten vanuit de trend ‘Total Transparency’. Volgens gastspreker en trendwatcher Farid Tabarki (eigenaar Studio Zeitgeist en genomineerd voor trendwatcher 2012) moeten we bij het invullen van onze businessmodellen rekening houden met een wereld die transparanter wordt.

Wat houdt deze trend in voor uw bedrijf en bedrijfsvoering? Welke vertalingen geven studenten International Lifestyle Studies eraan in de vorm van creatieve concepten vanuit de discipline als ‘social beings’ en ‘ world wanderers’? U ontdekt ze in de geheime kamers van International Lifestyle Studies. En tenslotte, wat is de rol van social media in het kader van Total Transparancy en welke mogelijkheden biedt het open Stage podium?

Aanmelden

U bent van harte welkom op de Domein Dialoog Dag op 5 april 2012. Klik hier om u aan te melden. 

Dagje nieuwe Health-concepten spotten op Gezondheidsbeurs

Door: Monica Veeger

Als docent Health bij International Lifestyle Studies houd ik mijn vakgebied goed bij. Eigenlijk ben  ik altijd op zoek naar nieuwe inspiratie die ik met studenten kan delen. Jaarlijks is er de Gezondheidsbeurs in Utrecht.  Ik ga er dit jaar voor het eerst heen, omdat ik wil weten of  een feeltrip de moeite waard is voor studenten, die straks tijdens hun specialisatie voor Health gaan kiezen.

Zonder  verwachtingen ga ik richting Utrecht. Het valt meteen op dat er onder de deelnemers, naast de gevestigde orde (zoals UMC Utrecht  en diëtisten- en  patiëntenverenigingen) ook  allerlei aanbieders  zijn  van wondermiddeltjes tegen  (vage)  gezondheidsklachten. Onze studenten weten het al langer; gezondheid is een trend op zich. Logisch dus dat allerlei bedrijven daarvan een graantje proberen mee te pikken. En dus een interessant werkterrein voor onze afgestudeerden straks. Ook een eye-opener; de vaak verrassende verbindingen die bedrijven leggen tussen gezondheid en andere lifestyle-sectoren, zoals bijvoorbeeld interieur en mode/uitstraling.

Spirituele cosmetica

Op het gebied van  Appaerance  vind je er spirituele cosmetica, een cosmeticalijn die je uitstraling versterkt. Bijzonder is Look good Feel Better, een concept om op en positieve en tegelijkertijd praktische manier advies  te geven over uiterlijke verzorging bij kanker. Het gaat om adviezen om je gezicht bijvoorbeeld minder vermoeid of  iets  voller  te laten lijken. En om informatie over hoe je je  huid kunt verzorgen om de gevolgen van radiotherapie te verzachten.

Welnessreizen 

De link met Leisure zie je in  het ruime aanbod van wellnessreizen naar bijvoorbeeld Tunesië en Bulgarije. Een mooi voorbeeld is Ivory Travel, een bedrijf dat  kuurreizen organiseert die door bepaalde verzekeringsmaatschappijen vergoed  worden. Opvallend is de tendens op de beurs naar thema’s als ontspanning zoeken en tijd nemen voor jezelf. Zoals het concept ‘Een week voor jezelf’ waarbij het draait om het leren loskomen van dagelijkse beslommeringen. Ook concepten gebaseerd op werken aan je dromen, coaching, sauna en kookworkshops sluiten daar goed bij aan.

Philips

Philips profileert zich ook op de beurs met lifestyle -producten. Bekend is de Wake-up Light; een product dat inmiddels verder is doorontwikkeld. De nieuwste versie produceert meer natuurlijke geluiden en verschillende lichtsterktes.  Dit alles met het doel om  het natuurlijk wakker worden optimaal  te stimuleren. Philips introduceert ook de Energylight, die opvallend klein handzaam is. Dat maakt dat die goed past in iedere omgeving . Deze lamp heeft invloed op je humeur tijdens de donkere maanden.

De connectie met de  sector  Living  zie je ook  terug in de vele stoelen , die design combineren met een relax – of massagefunctie. De  Trapezium is zowel in goudkleurig als in witgoud verkrijgbaar. De bedoeling van deze  luxe  interieur-hebbedingen is eigenlijk de neutralisering van de elektrosmog die ons continue omringt.  Op mijn vragen over de elektrosmog en hoe  de Trapezium dit kan neutraliseren, heb ik  helaas  geen duidelijk antwoord gekregen.

Voedingssuplementen

 In  de sector Food lagen de voedingssupplementen voor het oprapen. Van  Herbal  Life tot allerlei vitaminemerken. Enigszins nieuw is Moringa ,  dit is een voedingssupplement  van de Moringaboom. Het is zelfs geschikt  voor veganisten. Gelukkig stond ook de diëtistenvereniging  op de beurs, om alle claims met betrekking tot gezondheid  te ontzenuwen. En om aan te geven dat je met gezonde voeding  meestal genoeg vitamines binnen krijgt. Ook gespot; allerlei producten voor mensen met een allergie als www.tastethedream.eu en allergie-kookboeken met recepten op internet www.allergiekookboek.nl.

Hippe rollator

De  link met de sector Human  Movement komt  duidelijk  terug bij het geniale ontwerp van de hippe rollator Rollz,  die dankzij de ergonomische vormgeving bewegen makkelijker maakt. Een erg sympathiek concept is Biofit. Dit is een website, geïntegeerd met social media, met als doel om een gezonde leefstijl te stimuleren door veranderingen in voedingspatroon en door meer beweging.  Het concept is ontwikkeld door ex -studenten van Fontys Hogeschool ICT.

Duidelijk is me geworden dat er meer aandacht is voor DIY health, coaching van gezond gedrag, aandacht voor rust en wellness  en hulp bieden aan elkaar.  Een mooi voorbeeld van deze laatste tendens is is  Zus en  Zorg, online zorg voor en door vrouwen. Kortom; een  dagje beurs is een dag vol inspiratie, herkenning en coolhunten. Volgend jaar weer!

Check de www.denationalegezondheidsbeurs.nl voor meer informatie.

RealLife Facebook / Domein Dialoog Dag 2011

Onder het motto ‘Inspire your future Boss‘ kunt u als vertegenwoordiger uit het werkveld nader kennismaken met onze studenten en nieuwe opleiding.  Vele uitnodigingen zijn de deur uit en iedereen kan vooraf een casus inbrengen uit de eigen praktijk. Met behulp van creatieve technieken gaan studenten daarmee aan de slag op zoek naar mogelijke oplossingen en nieuwe inspiratie. De beide kerntaken van de opleiding, trendanalyse en conceptontwikkeling, staan daarbij centraal.

Studenten hebben zelf de vorm van dit event bedacht. Geïnspireerd door de social media ontmoeten zij de relaties van de opleiding in een Real Life Facebookachtige-omgeving. De Lifestyle-studenten gaan deze Domein Dialoog Dag jaarlijks organiseren, tijdens een Lifestyleweek met het thema DOEN. Studenten krijgen zo de kans om al tijdens hun studie aan gerichte netwerkopbouw te doen.

WAAR EN WANNEER?
De Domein Dialoog Dag 
‘Real Life Facebook & Inspire your future boss’
Donderdag 3 maart van 14.00 tot 17.00 uur in The Lifestyle Factory
Fontys Academy for Creative Industries
Professor Goossenslaan 1.04 Gebouw P 3.

OOK KOMEN?
Aanmelden kan via: Lifestylefactory@fontys.nl